Scanning…
Fetching site data and running checks
Search has changed. Has your site kept up?
Traditional SEO optimised for the ten blue links — it assumed visitors would click through to your site. AI search skips that step. ChatGPT, Perplexity, and Gemini read your site, synthesise an answer, and present it directly. Your site can rank perfectly in Google and still be invisible in AI-generated answers.
Most AI crawlers do not execute JavaScript. If your content lives behind a framework, they may see an empty page.
AI systems cite sources they consider trustworthy and factually clear. E-E-A-T, entity consistency, and structured data are the deciding signals.
When your pricing, location, or service area is missing, AI systems guess — and often get it wrong. Being explicit prevents hallucinations.
"Creating content that people find unique, compelling, and useful will likely influence your website's presence in generative AI search."
See exactly where you stand in AI search
The free scan tells you what to fix. The AI features show you whether the fixes are working — in the real AI search engines, against real competitors.
We fire a set of real search prompts at Perplexity, Gemini, GPT, and Claude — the same queries your potential customers are asking. Then we check whether your site gets cited in the answer.
- Citation rate across all queried AI engines
- Per-model breakdown — where you appear and where you don't
- Which prompts triggered a citation and which didn't
- AI-written interpretation and actionable recommendations
- Management summary ready to share with your team
Add up to 5 competitor domains and we run the same prompts for them too. You get a side-by-side citation comparison and a visual map showing where you and your rivals land in AI search.
- Citation rate per competitor across every AI engine
- Competitive positioning map — AI execution vs. content authority
- Who else gets cited when you don't
- Content gap analysis: what your rivals cover that you don't
- Sentiment breakdown per domain
Free to start, credits for AI tests
Basic scanning is free — no account, no credit card. Credits are only needed for live AI visibility tests that fire real prompts at AI search engines.
- 1 basic scan
- All 11 check categories
- No PDF & JSON export
- No scan history
- No AI visibility tests
- 5 basic scans
- All 11 check categories
- PDF & JSON export
- Full scan history
- AI tests need credits (see below)
- Unlimited basic scans
- Live prompts across Perplexity, ChatGPT, Gemini & more
- Citation rate per AI model
- Competitor citation comparison
- AI-written management summary
- 1 credit per scan
Buy in bulk and pay less per scan. Credits never expire. Secure checkout via Stripe.
Everything that matters for AI visibility
Each category is scored by the weight of its checks. Fix the highest-impact failures first — those move the needle most.
HTTPS, title tags, meta descriptions, heading structure, canonical URLs. The fundamentals AI systems still rely on to understand a page.
Indexability, robots directives, sitemap, and Core Web Vitals. Checks whether crawlers can actually find and index your pages.
Checks robots.txt for blocks on OAI-SearchBot (ChatGPT), PerplexityBot, ClaudeBot, Google-Extended (Gemini), and Bingbot (Copilot). Blocking any of these directly prevents citations on that platform.
Validates JSON-LD schema against your page type. Structured data is the clearest signal you can give an AI about who you are and what you do.
Checks for the patterns AI systems prefer to quote: sufficient length, statistics with sources, FAQ sections, comparison tables, and structured lists.
Experience, Expertise, Authoritativeness, Trust. About pages, contact info, author bios, expert quotes — the signals that make a source worth citing.
A /llms.txt file (llmstxt.org standard) gives AI systems a concise, curated summary of your site — a direct line to tell them who you are and which pages matter.
Checks Content-Signal directives in robots.txt — an EU DSM Directive mechanism to explicitly declare whether your content may be used for AI search, input, or training.
AI systems model your organisation as an entity, not just a URL. Checks brand name consistency and sameAs links to LinkedIn, Wikidata, and Crunchbase.
When facts are vague, AI systems guess — and get it wrong. Checks that your service area, pricing model, and key facts are explicit enough to leave no gaps.
Most AI crawlers don't execute JavaScript. Checks text-to-HTML ratio, <main> landmark, and boilerplate ratio to ensure content is accessible to a raw HTML parser.
The only live category. Fires real prompts at Perplexity, ChatGPT, Claude, Gemini, and more and measures your actual citation rate. Includes competitor comparison and management summary. Costs 1 credit.
Common questions
No real-world site scores 100. Some checks reflect best practices that simply don't apply to every site — a single-page portfolio doesn't need a sitemap, a new product may not have a Wikidata entry yet, and a fresh site can't have a citation rate above 30%.
Use the score as a compass, not a target. Focus on the highest-weight failing checks — those move the needle most. A site that fixes the right five things and jumps from 45 to 70 will see far more real-world AI visibility improvement than one grinding for the final points.